About Us

Paper Luxe is a gift and greeting card store filled with beautiful, unique gifts and goods for all of life’s occasions. Located in Fircrest, Washington, Paper Luxe is located next door to our sister shop The Curious Bear Toy & Book Shop. In September 2021, we opened our second Paper Luxe location in Uptown Gig Harbor, Washington as well as a baby store Little Luxe Baby.

Our goal in all four stores is to provide our community with a welcoming and warm place to shop for quality goods. We pride ourselves on our above-and-beyond customer service attitude and our ability to curate a diverse selection of products, many made by local artisans.

Our passion lies within our community and our customers. Many have grown to be dear friends and we couldn't do what we do without their support! It is our honor to help the Greater Tacoma area and Gig Harbor communities celebrate all of life's milestones through thoughtful gifts and greeting cards, and to fill their own homes with goods they love and cherish. 

Jennifer Luna, Owner & CEO

Obsessed with paper, stationery, and office supplies since childhood, Paper Luxe was Jenn's dream a long time in the making. Jenn has had an eclectic past that includes working as a personal assistant and estate manager for celebrities like Scarlett Johansson and Melissa Etheridge. In 2012 upon returning to the PNW, she teamed up with her mom, Laurie Hicks, to create what would become Paper Luxe. They then went on to open The Curious Bear Toy & Book Shop next door, followed by The Crest Home, and eventually a second Paper Luxe location in Gig Harbor, along with Little Luxe Baby. Thoughtful gifting and helping loved ones celebrate each other is at the heart of all her businesses.

Jenn received the Gift + Stationery 40 Under 40 award from Stationery Trends and Gift Shop Magazine in 2019, and was named to their Editorial Board in 2021. She's married with 3 kids and lives in University Place, WA.